Branding & Fashion Identity

Course topics

• What branding is and why it matters
• Developing a unique brand identity
• Defining your target customer
• Brand values and mission statement
• Brand positioning
• Luxury vs. contemporary vs. streetwear branding
• Creating a brand story
• Naming a fashion label
• Designing a logo
• Choosing brand colors and typography
• Building a visual identity system
• Packaging design
• Swing tags and labels
• Garment care labels
• Shopping bags and boxes
• Brand guidelines
• Tone of voice for marketing
• Social media branding
• Lookbook design
• Campaign planning
• Fashion advertising basics
• Fashion photography direction
• Working with influencers
• Fashion public relations (PR)
• Customer experience
• Brand consistency across all platforms